A sign is a message that announces the purpose, objective, or particular interest of a space or activity. In the case of role-playing games, the signs that are presented to players tend to be the names of pubs, shops selling magical items, or, in general, institutional or entertainment places that their characters have decided to visit.
The sign can appear as a clue, a bloodstain, traces of stone inside a modern apartment. Cigarette butts along a hospital corridor. When an object that should not be part of a specific location appears in said location, something bad has happened, a simple object becomes a sign.
The orange sky and a ruined building are signs of the kind of world in which an adventure will take place. These are indisputable indications that we are ready to venture into a irradiated land where fierce battles will be fought for gallons of gasoline and fresh water.
Neon signs serve the same purpose in this world as they do in any fictional one: to attract attention, to plant the seed that by walking through the door next to the sign, something we are missing can be found.
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